The term "design choices" refers to the decisions made by a designer during the process of creating something. These can include everything from the color scheme, layout and overall style, to more specific details such as typography or imagery used in the design. The choices made reflect the designer's vision for the project and are intended to convey a particular message or evoke a certain emotion in the viewer. In essence, "design choices" encompasses all of the elements that come together to create a cohesive and effective visual representation.